marketing

marketing

Facebook Killing Online Advertising?

Facebook Advertising Screenshot

OK, so the title might be over-stating the case just a fraction, but the value of the good old-fashioned display advert is certainly suffering.

A recent comScore study claims that while Facebook and MySpace represent 20% of total US display advertising volume, they only represent 5% of total value. In total, the social networks are depressing average CPMs (cost per thousand impressions).

Social networks are averaging just $0.56 CPM compared to $2.43 average. Take Facebook and friends out of the equation and the CPM rises to $2.99.

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MADE in 48 Hours

Whether you are at the setup stage of the business or you are an established entrepreneur, digital marketing is the answer to problems your business might be facing. Made In 48 hours will equip you with all the necessary skills and knowledge to create an online presence and drive your business growth.

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Date: 10 September 2010
Location: Sheffield Hallam University, UK

Customer Online Experience 2010

Through a unique mix of keynote briefings, interactive discussions and one-to-one meetings with a range of relevant solution providers, Customer Experience Online will provide you with a unique opportunity to propel your online initiatives to success and position yourself at the forefront of the industry.

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Date: 12 July 2010
Location: Le Méridien Piccadilly, UK

Facebook for Brands: A Handy Summary

Lykketoft viser Facebook by Jacob Bøtter

Saw this handy summary of Facebook's profiles, groups, community pages and official pages and the potential opportunity for brands to take advantage.

I'd have poked, but I'm never really sure of the etiquette. Are you? Instead, here's something more useful, the presentation (re-blogged with permission) from the guys at Carve Consulting.

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Online Information 2010

Online Information is the largest UK event dedicated to the information industry. Taking place from 30 Nov – 2 Dec 2010 the exhibition attracts more than 9,000 visitors each year from around the world. This unique, free to attend event consists of an exhibition with more than 200 international exhibitors alongside an extensive seminar programme.

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Date: 30 November 2010
Location: Olympia Grand Hall and Conference Centre, UK

International Search Summit

The only event specifically for international marketers - international SEO, PPC and Social Media topics all on the agenda at the International Search Summit London.

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Date: 28 October 2010
Location: British Library, UK

UX Brighton 2010

A one day conference with an emphasis on designing for behaviour. We'll be learning how behavioral economics, cognitive psychology and linguistics can provide a clearer understanding of what goes on inside our customers' heads and inform better design. Get your ticket now: http://2010.uxbrighton.org.uk

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Date: 13 September 2010
Location: Sallis Benney Theatre, UK

dConstruct 2010

Now in its sixth year, dConstruct 2010 brings together leading industry figures to explore the power of design thinking and show how we can all become just a little bit more creative.

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Date: 1 September 2010
Location: Brighton Dome, UK

Competition: Win dConstruct 2010 Tickets

dConstruct stickers by Jeremy Keith

dConstruct, in its sixth year, is a fixture on every designer's calendar. And what better excuse to immerse yourself in design thinking by the sea-side with some of the top names in the industry?

As the dConstruct team put it,

"dConstruct 2010 brings together leading industry figures to explore the power of design thinking and show how we can all become just a little bit more creative."

dConstruct 2010

We're dead chuffed to have teamed up with organisers, Clearleft, to offer a competition for two tickets to this year's event (1-3rd Sept).

Heck, you can't even but a ticket yet, but the early-bird tranche of tickets will be available from the dConstruct site from 6th July. They'll go quick, so don't hang around.

Entering couldn't be easier, just pop your details in the form below. We'll be making the draw for the lucky winners on Fri, 16th July.

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IAB Mobile Advertising Course

This new 1 day course is the definitive practical training to enable you to harness the power of this growing medium. Incorporating the latest IAB research, case studies ,talks from industry leading specialists and practical workshops which enable you to get going as soon as you get back to your office.

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Date: 2 July 2010
Location: Internet Advertising Bureau, UK

SuperGoogleAnalyticsExpialidocious

We aim to show how applications like Google Analytics can be used to both formulate and answer questions. We’ll also show how these quantitative techniques can be combined with qualitative methods such as traditional user testing.

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Date: 13 July 2010
Location: iCrossing, UK

Google Analytics: Advanced

This is the follow-up to our Google Analytics Introduction course, and focuses more on technical implementation and configuration. If you are going to use Google Analytics data to make changes to your business, you need to make sure that data is accurate.

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Date: 14 October 2010
Location: Walmar House, UK

Google AdWords 201

The AdWords 201 class follows on nicely from the basic lessons introduced in AdWords 101. Now that you know how AdWords works, we move you on to optimising your campaigns, how to diagnose problems and how to make changes that will have a positive impact on your campaigns.

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Date: 6 October 2010
Location: Walmar House, UK

The Small Business Guide to Effective Social Media Marketing

The Small Business Guide to Effective Social Media Marketing, an insight-packed workshop that takes you through the 7 steps for building and maintaining an effective marketing presence on free social media platforms like Twitter, LinkedIn, Facebook and blogs is brought to you via the LEAD programme at the University of Salford.

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Date: 1 July 2010
Location: University of Salford, UK

a4uexpo London 2010

We'll cover the very latest hot topics, challenges and opportunities within our industry on a Pan UK basis. Our aim is to educate, inspire and motivate – empowering you or your company to increase ROI from the channel either as a publisher, advertiser, search specialist, agency or network.

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Date: 11 October 2010
Location: ExCel London, UK