marketing

Sheffield Wired City Reconnected events are ‘collaborative’ business networking events aimed specifically at the digital, creative & ICT businesses who are interested in business solutions and collaborations

Liverpool Wired City Reconnected events are ‘collaborative’ business networking events aimed specifically at the digital, creative & ICT businesses who are interested in business solutions and collaborations

A weekend workshop that addresses common business issues in web and tech companies through a no-nonsense approach. Topics covered will include how to choose the right programmers, how to manage software projects, and how to conduct effective online marketing.

This workshop will focus on how to build revenue models ranging from freemium models, subscription, to b2b2c options.

All businesses want to show up first in an organic search on Google and Bing, but how can you achieve this? This workshop will give you an overview of effective techniques and show you how to get ahead of the competition and increase your customer base and revenue.

In this workshop, we hope to help you discover appropriate ways of fundraising for your company, such as: when and when not to go to a venture capitalist; methods for designing a fundraising strategy, and common issues to watch out for.

This workshop will introduce Google Analytics and explain how to use it effectively and how to integrate it into marketing campaigns. Other analytics tools will also be considered, and participants will be given advice on how to analyze the origins of their web traffic and convert their traffic into sales.

The first workshop in the Online Business Essentials series provides an introduction to the skills required for putting a business online and creating an online presence.

To optimize return on investment you need to measure how users react to campaigns and most importantly what makes a visit into a sale (conversion). In this workshop we will introduce tools and techniques used analyze web traffic.

This workshop will explain how to pick the right key phrases that best fit your business, identify who your searchers are, and which search engines would be best used to draw them in.

This month we will focusing on Metadata - the data about data that lets us find content, contextualize it, stream it etc. As part of an upcoming funding call on 'metadata' by the Technology Strategy Board, we will be hearing more about it from some experts.

One day hands-on classroom-based affiliate marketing training course. Discover how to create, manage & optimise an affiliate campaign for your website.

One day hands-on classroom-based affiliate marketing training course. Discover how to create, manage & optimise an affiliate campaign for your website.

One day hands-on classroom-based Google AdWords training course. Find out how to deliver a Google AdWords campaign that delivers outstanding results at minimum cost.

One day hands-on classroom-based Google AdWords training course. Find out how to deliver a Google AdWords campaign that delivers outstanding results at minimum cost.