ONLINE BUSINESS ESSENTIALS 1: An Introduction to Online Business
Event Info
Description
An Introduction to Online Business
The first workshop in the Online Business Essentials series provides an introduction to the skills required for putting a business online and creating an online presence.
Over the course of the workshop, the mentors will explain how to get online, the benefits of developing an online business, the resources available for online businesses, how to plan a successful website, and online marketing.
Participants will learn about the e-business world and be shown how to create their own e-business plan, direct online marketing, and understand basic online business systems. Internet jargon and functionality will also be covered.
- The Content
1. Getting Online
Different types of internet connections
Choosing the right internet connection
2. Online Business
The benefits of going online
Resources available for companies going online
The tools needed for a company to join the e-business world
3. Website Planning
Determining the goal for an e-business
What the best design plan is for an online business
4. Marketing Planning
A basic overview of the kinds of online marketing available
How to make online marketing effective
- The Structure
The course will be 3 hours long and be taught by our mentor Christian Ahlert, who is the founder of OpenBusiness.cc a top online business resource. Christian regularly advises small business on their web strategy. He is also the founder of MiniBar a business network of over 3000 web entrepreneurs in London. The mentor will present for two hours followed by a Q & A session.
The workshop has been designed to support London-based individuals who might face the prospect of redundancy and London-based businesses who have been affected by the recession.
* * * IMPORTANT * * *
In order to be eligible for this fantastic opportunity to upskill, improve your employability opportunities or grow your business, you must be:
For Individuals: Anyone who has been made redundant or who is at risk of redundancy
For Businesses: Businesses, Employers, Freelancers whose businesses have been affected by the recession
* * *
Participants in this workshop will be more than equipped to attend and understand the next two workshops in the series, Increase Your Online Visibility (22nd Sept) and Effective Search Engine Optimization Strategies (23rd Sept). These will provide a more in-depth and interactive treatment of e-business tools and tricks.
The Online Business Essentials workshops are run by Open Business. They are held at London Metropolitan University and supported by Upturn, inpartnership with the WOW Agency.
