marketing

Hubbub, an exciting new conference and exhibition for creative and marketing companies hits Manchester this October (13-14th). The event includes a conference, exhibition and series of satellite events covering social media, B2B marketing, experiential marketing and lots more.

We're delighted the organisers have offered two lucky Chinwaggers a free ticket to one of the four half-day conference sessions:

• The Future of Marketing - augmented reality and the future of marketing capability.
• Experiential Marketing with a focus on brand activation and virtual events
• B2B Marketing - including debate on marketing automation, is social media appropriate for B2B marketing and is traditional media dead?
• The role social media now plays across all media, marketing and communication sectors.

Entering the competition couldn't be simpler, just fill in the form below by Fri 6th August and one of the tickets could be yours.

Really? Still? A study commissioned by ThomsonLocal.com found that 70% of companies with less than 50 employees were doing little or no search engine optimisation.

Considering the importance of search marketing, particularly for SMEs and the basic optimisation included in practically all ecommerce and content management tools, the results are rather startling: 

• 47% of all business websites have none or very basic levels of SEO
• Over 70% of companies with less than 50 employees have none or very basic levels of SEO
• 74% have no basic website analytics software for tracking site visits
• 12% of all business websites are not indexed in any search engine
• 0.6% of business websites are under construction
• Only 3% of all business websites could be considered to have advanced levels of SEO
• 82% have no HTML sitemap
• 75% have no XML sitemap
• 69% have no Robots.txt file configured
• 35% do not have unique Page Titles
• 56% do not have unique Page Descriptions

Organised by UK Trade & Investment's Japan experts, the mission to the Tokyo Games Show (TGS)  will include expert briefings, company visits, British Embassy reception, networking events as well as the stand space, meeting room access and delegate access to the Tokyo Games Show.

The Tokyo Games Show is Japan’s main annual computer games convention, which last year saw 185,000 visitors and over 180 exhibitors (including 92 from overseas). TGS 2010 is expected to have more visitors this year with an even more international focus.

I can already picture a new shelf being added to the awards cabinet at Wieden + Kennedy, following the Old Spice campaign. Let's take in some numbers:

In 48 hours, the team led by Brit, Iain Tait, produced 200 videos and wracked up 6,839,830 YouTube views (at time of writing ~72hrs from launch). The media coverage has been almost universally positive, even daring to engage with the notorious troublemakers at 4chan.