*EVENT FULLY BOOKED* Affiliate Marketing - presentation and lunch
Event Info
Description
Reprise Media will host a presentation lunch at The Modern Pantry, Clerkenwell, from 1pm on the 14th November.
We have a few spaces left for this complimentary event, which are offered on a first come first served basis. The event is aimed at senior decision makers from retail services and FMCG clients only.
The affiliate landscape is changing rapidly; the ‘80/20’ rule, where 80% of revenue from the affiliate channel is provided by the top 20 affiliates, is no longer sustainable. The value top affiliate publishers can add hits a ceiling as they quickly fulfil their potential and have little extra room for growth. It is only in the long tail that growth can be achieved, but overturning the old rule and driving a sustainable programme requires a new approach.
At lunch, Reprise Media will demonstrate the power of the Reprise Encore Affiliate Approach through a short case study on a global brand.
Reprise successfully overturned the ‘80/20’ rule that plagued the client's affiliate programme; by treating all affiliate publishers as media partners, Reprise increased the proportion of revenue delivered by the long tail from 20% in 2013 to 51% today. The top 20 affiliates now provide 49% instead of 80%. The study will include practical, real-world examples showing how Reprise mitigated risk by growing revenue in the long tail while defending core brand values, resulting in a sustainable affiliate programme for a mature global business that is delivering 25% growth year on year.
We look forward to welcoming you.
