The Personalised Path To Purchase

Event Info

Description

Leading digital marketing specialists from Google, Cotswold Outdoor, Bathstore, Lifestyle Sports, and Exelate will explore how the changing consumer path-to-purchase will demand that brands embrace new personalised advertising strategies and technologies across Paid Search and Performance Display advertising. Specific topics in focus will be consumer search trends & innovations; new 1st and 3rd party data practices; advanced audience profiling; personalised relevance; cross channel continuity; and how to tackle the omni-channel challenge.

• advertising
• branding
• business & innovation
• ecommerce
• marketing
• mobile
• search
• technology
• usability

Organiser