Music 4.5 Smart Radio
Event Info
Description
In 2012, Music 4.5 held its first Smart Radio seminar gathering industry people and disruptors in a room to discuss streaming music and radio business models. The lively discussions haven't stopped since, and we are now preparing, for the third year running, a Smart Radio seminar this time focused on the current debate of revenue generation, music sales and promotion in 'the age of the playlist'.
"...with a few exceptions, albums are edging closer to extinction. Playlists are the future." George Ergatoudis, BBC
Traditional radio is finding itself in a consolidated landscape where, faced with the increasing expansion of streaming services, the main route to growth is to innovate, developing new business models and new technologies.
Streaming services are looking more and more like radio with a "richer suite of lean-back, programmed and semi-programmed experiences"[1].
While it is agreed that streaming drives music discovery and consumption, what does it do for music sales? Are we witnessing the death of the album, cannibalised by playlists and 'free music'?
Whilst radio has long been the biggest promotional media for new music, in the streaming world, what works for the record companies and artists in "the age of the playlist"[2]?
Speakers include:
Mark Bennett, Managing Director, blinkbox music
Simon Cole, CEO, 7digital
Cliff Fluet, Lewis Silkin/Eleven
Cait O'Riordan, VP of Product for Music and Platforms, Shazam
Andy Puleston, Head of Interactive, BBC
Nikhil Shah, Founder & CEO, Mixcloud
Mark Williamson, Artist Services, Spotify
Topics for discussion:
-Internet streaming and the digital strategy of radio broadcasters
-Music to the mass-market
-Wisdom of the expert: The role of the DJ
-The Next 5 years of dynamic content
-Streaming is looking more and more like radio
-Playlists are the future
-Audience passion measured with 'the most reliable new data source of recent times'
-The role of promotion - if the end-result isn't someone buying?
-The numbers game: 1.5 billion playlists and 1.4 million albums on Spotify
-The age of the playlist
