From Concept to Brand Building in one afternoon
Event Info
Description
A workshop covering the initial steps necessary when starting to think about building a brand. From the concept to the assets you need to have and the ones you don't. The focus is on storytelling and developing a distinct visual language for a product/company.
The outcome of the workshop is that the participants will be equipped with the understanding of the power and benefit of storytelling, and how to apply it to their brand.
The aim is to teach participants how to move away from simply talking about their brand, to behaving in a way that convinces their customers of everything the brand stands for, through the power of a deeper brand story.
After the initial introduction of elements of branding and basic concepts (30/45 minutes), the workshop consists of two elements:
1) a talk delivered by the trainer which is made in short bursts of 5-10 minutes covering one element at a time.
Each short talk is complemented by;
2) a 5 to 10 minute group exercise on the element covered (the attendees are divided into groups of 5-6 people and work together with a group moderator to achieve the exercise task)
After these sessions each group will present their work to all the attendants in an open feedback session, basically a pitch to set up the tone and the branding base.
Who should attend?
The workshop is predominantly for early stage Entrepreneurs or product managers that are about to launch a new service/product, as well as for anyone with a business idea who would like to learn how to build a brand.
EARLY BIRD tickets available until 31 July 2014 £145+VAT
STANDARD tickets available from 1 August 2014 £185+VAT
