Enhance your email marketing workshop
Description
This event explores how we can maximise the effectiveness of our email campaigns from targeting and producing to delivery and analytics. Whether you’d like to improve your existing email marketing campaigns or just need a refresher in the main ingredients for success, this event will give you plenty of inspiration, practical ideas and take-away actions to try back at the office.
On the agenda:
- Building your lists
- Managing your system and keeping data clean
- Identifying and creating your segmentations
- Data protection rules for charity communicators
- Sharpen your copy writing to create effective and responsive email marketing campaigns
- What is your data telling you? Using metrics to make campaigns more effective
- Writing killer subject lines
- Developing your email strategy
- Best practice must-haves including unsubscribe links, tracking, privacy statements and testing
