copywriting

A Content Marketing Manifesto

Content Marketing is a powerful tool, and it’s set to soar. 

At Byte9 we’ve developed seven steps to optimise your strategy.

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26 April 2013 by Angus Phillipson

Enhance your email marketing workshop

Whether you’d like to improve your existing email marketing campaigns or just need a refresher in the main ingredients for success, this event will give you plenty of inspiration, practical ideas and take-away actions to try back at the office.

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Date: 23 May 2013
Location: London, UK

Storytelling and Scriptwriting across Platforms

A full-day workshop to develop the storytelling & writing skills of TV and digital media production teams over a range of platforms and genres and to review trends in cross-platform scripted content.

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Date: 28 December 2012
Location: Indie Training Fund, UK

CIPR East Anglia - press release writing workshop

This full day practical workshop is designed to help you write clear, concise and punchy press releases - an imperative skill for anyone in public relations.

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Date: 26 April 2012
Location: Mosaic Publicity, UK

Digital: The new king of content

Ghostly hands by Michael Hashizume

The realm of online copywriting has upped its game, gone are the days of dumping regurgitated written copy onto web pages to fill in the gaps.

Nowadays it’s all about content in a much broader sense of the word and the candidates are certainly proving this to be true with up to 73% of our traditional copywriters, registered in the last year possessing additional digital content focused skills.

So what does this mean for the traditional copywriter?

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31 August 2010 by David Rowden

WriteClub: open networking for writers and non-writers

Easy networking for writers and non-writers. Expand your network, meet your peers, find work and find people to work with.

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Date: 18 February 2010
Location: The Yorkshire Grey, UK

An Audience with... Steve Harrison: "How to do better creative work"

Join "An Audience with Steve Harrison" and hear the UK's most celebrated creative director describe how to produce clear, engaging, relevant creative work that sells. Every time. Not just for creatives, come away with advice you can use and a proven framework to consistently persuade customers that your product is better than the competition's.

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Date: 30 September 2009
Location: CBI Conference Centre, UK

Hit the ground running digital marketing training

http://getdigitalteam.files.wordpress.com/2009/06/hit-the-ground-running-digital-marketing_course_brochure12.pdf

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Date: 5 November 2009
Location: BSG House, UK

Hit the ground running digital marketing training

http://getdigitalteam.files.wordpress.com/2009/06/hit-the-ground-running-digital-marketing_course_brochure12.pdf

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Date: 3 September 2009
Location: BSG House, UK

Advanced Copyrighting workshop

Date: 
14 Nov 2008 - 09:15
Event Website: 
http://tinyurl.com/3rmttn
Venue
Teddington

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8 October 2008 by Suzanne Morrow

Words That Work: Copywriting to Sell to CEOs, CFOs & CIOs; Copywriting to Sell Entrepreneurs

Topic: 
marketing
Publisher: 
MarketingSherpa

Stop! Before you write any marketing copy, sales presentations, email or ads to impress CEOs, first find out what trigger words and phrases will work. And which "sales-killer" words to avoid in your copy. Critical for lead gen and sales campaigns.

Is your company trying to sell products or services to CEOs, CFOs, CIOs or entrepreneurs? Now there are copywriting guides to help you:

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12 June 2008 by Deirdre Molloy

Press Releases From Hell & How to Fix Them (Examples, Not Theory) 2nd Expanded Edition

Topic: 
marketing
media
pr
Publisher: 
MarketingSherpa

Learn how to improve your press releases the easy way -- by reviewing 12 before-and-after examples of typical bad releases that are radically rewritten by an expert. Includes b-to-b, high-tech, and "no news" PR; plus, tips on email pitches that work.

Most press releases stink. The average journalist gets 250-500 press releases a day via email, mail, and the wire services. They trash 80% immediately, skim-and-trash 18%, and maybe contact 2% to write a story.

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12 June 2008 by Deirdre Molloy

How-to Kit: Tweaking Your Site's Copy to Get More Search Engine Traffic

Topic: 
marketing
search
Publisher: 
MarketingSherpa

Learn how to tweak your Web site's current text-copy so that search engines send you more traffic. Includes tips on picking the right keywords to optimize for (most marketers make mistakes at this.) Get entire kit - or buy parts separately...

Now, find out how you can simply tweak the copywriting -- the visible text content -- on your Web site to get more traffic from search engines. You'll learn:

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12 June 2008 by Deirdre Molloy

A creative collective - training discounts for web and print design

Want authorized Adobe training? Want a training provider accredited to ISO:9001? Want to work with Chinwag’s training partner? Want all this at a 10% discount for being a Chinwag reader? Find out how you can benefit.

Mekon Creatives, the leading training and recruitment provider to the design and creative industries is teaming up with Chinwag - a creative partnership of sorts.

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6 June 2008 by Suzanne Morrow