An Audience with... Steve Harrison: "How to do better creative work"
Event Info
Wed 30 Sep, 2009 from 5:30pm - 8:00pm
CBI Conference Centre
103 New Oxford St
London, WC1A 1DU, UK (Map)
Cost: IDM members £37.50; non-members £55
Description
Tap into the unrivalled expertise of the UK’s most celebrated creative director as he examines “How to do better creative work”. Not just for creatives, this highly interactive event aims to demystify the creative process and provide you with solid, practical advice you can use. You’ll also have a proven framework to consistently persuade customers that your product is better than the competition's.
Steve Harrison will reveal how to:
- identify and apply the simple problem/solution dynamic
- draw on this dynamic for your big marketing ideas
- use "relevant abruption" for your big creative ideas
- simultaneously build a brand AND get response
Booking details are at http://www.theidm.com/bettercreative or call 020 8614 0277.
Topic:
Map
Javascript is required to view this map.
