PR: Closing the loop on SEO & social media
Event Info
Description
Good easy links don't exist any more, if you want a link that's going to make a difference to your SEO campaign you're probably looking at tactics that look more like online PR than traditional link building. But what if you don't have a back ground in public relations?
- What is PR in 2012?
- Mapping PR within Social Media
- Where does SEO fit in?
- B2B vs B2C
- Media, blogger relations and link building
- Social CRM
- Practice
Who Should Attend?
Do you have to build links to websites that need to make a big
difference to a websites link equity? Perfect for Link Builders, SEO
Managers & Heads of SEO departments that want to learn from the
world of PR.
About the Trainer
Chris Lee, VP of Digital, Emanate PR
Chris Lee is a digital media specialist, currently operating as Vice President of Digital at Emanate PR, London and is a social media consultant, trainer, speaker and strategist. Chris has been active in the UK technology PR and media scene for 13 years and has worked with blue chips brands such as Philips, Ubisoft, Xerox, AMD and Virgin Media Business, as has written for tech trade magazines V3.co.uk and Computing.
Chris is a contributor to the University of Westminster’s New Media Knowledge digital forum. While director and head of marketing at PR firm Rainier PR (now Speed Communications), Chris helped the company win “Best Business Blog 2007” from Communicators in Business and helped keep the company in top five positions on Google for its most relevant keywords.
Chris currently builds and executes digital campaigns for Philips Grooming and Shaving (men) and Philips Beauty (women), and consults games publisher Ubisoft on its social media outreach in the UK.
