SEO

Google's recent update to the rules on keywords, links and anchor text in press releases was bad news for some PR and SEO agencies.

The era of low-quality bookmark site links, cleverly embedded links in widgets and mass posting forum comments with optimised links are dead.

Founded in 2000 by the Chinese search scientist and entrepreneur Robin Li, Baidu is now China’s most popular search engine, taking a dominant ~80% share of the overall market of mainland China.

Just like Google, high rankings on Baidu is key to tapping the Chinese market. Below we investigate the differences between Baidu and Google, Here's what you need to know and 3 simple steps to improve your Chinese SEO.

Next week Alex Sass will be speaking at the November Edition of PsychUp, we caught up with him to ask some questions to whet your whistle for the big day (Nov 12).

If you haven’t already snapped up a ticket, don’t fret, there are still a few more available. Get your’s here. Over to Alex...

Let's get to 100.

Is there one thing you can't live without? We want to know about it! No we don't mean chocolate, we mean social tools.

If you didn't know we are compiling a list of all the social tools the world and the web have to offer, we started it, people are adding to it and it is coming along beautifully.

Content Marketing is a powerful tool, and it’s set to soar. 

At Byte9 we’ve developed seven steps to optimise your strategy.

‘Content is king’ as the old maxim goes and whilst there’s still an infinite amount of truth in that statement, the intriguing sub-plot that developed over the past decade or so could perhaps be framed as ‘visibility is a close second’.

Many a beautifully scripted site bearing gifts of great content has got lost in the vast, cacophonous sea of information that is the internet.

From early paid link schemes, through unnatural links to the frowned-upon ‘carpet-bombing’ practises of Link Farms, there’s been an ongoing search for new and improved ways to optimise website rankings.

The algorithms used in search engines have long been the subject of much keen analysis (and equally keen tinkering with a view to manipulating) but the latest phase in online behemoth, Google’s development intends to restore some much-needed transparency and trust to the SEO process with Google+ Authorship Markup.