Advanced Google Analytics for Search Marketers
Event Info
Description
Google Analytics ain't easy! Most search marketers are pretty good with
GA but there's lots more we'd all like to learn about to get more
insight on our campaigns and measure campaigns more transparently. Learn
about those extra features, hacks and workarounds that you always
wanted to master.
-Advanced segments, custom reports, and when to use them
-Setting up and using Event Tracking
-Making the most of Multi-Channel Funnels
-The Foibles of the New interface
-Hacking the GA Tracking Code
-Understanding the Cookies
-Cross Domain Tracking- Avoiding the Pitfalls
Who Should Attend?
If you're leading SEO campaigns where you have to communicate the
success of your campaigns and gain valuable insight. Incredibly powerful
for Account Managers, SEO Managers and aspiring Insight Directors.
About the Trainer
Dara is Head of Insight for Fresh Egg, responsible for helping clients
understand, measure and improve the performance of their businesses
online. Looking for accuracy in the often unpredictable world of web
analytics, he is like an obsessive compulsive in a
light switch factory. Outside of work he is doing the Brighton Marathon
next year (but desperately needs to start training) and has just started
playing the piano.
