IAB UK: Mobile Debate - Consumers Won’t Warm to Location Based Advertising
Event Info
Wed 8 Dec, 2010 from 4:00pm - 6:00pm
IAB Offices
14 Macklin Street
London, WC2B 5NF, UK (Map)
Cost: Free for Members, £99 + VAT for Non-Members
Description
Location Based Services (LBS) is becoming one of the most talked about mobile topics in 2010 due to some big players entering the market.
With Facebook’s launch of ‘Facebook Places’ in August, and Google’s new location based advertising service, ‘Google Boost’, it is clear that the big players are taking LBS seriously. But what about the consumer- will they warm to location based advertising? Research conducted by the IAB showed that 49% of consumers find offers/vouchers that can be used in the local area compelling- but will concerns over sharing personal information hold this technology back?
Opposing team:
- Ian Carrington, Mobile Ads Director, Google
- Alistair Crane, CEO, Grapple
- Richard Wetherill, Director of Advertising, Adfonic
Supporting team:
- Mike Teasdale, Planning Director, Harvest Digital
- David Murphy, Editor, Mobile Marketing Magazine
- Salem Lassouedm, Sales Director, Amobee
Map
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