In-App Billing 2.0: Taking the Application Billing Core out
Event Info
Description
How can the industry profit from application billing innovation outside the Apple eco-system?
A FREE SEMINAR SPONSORED BY OPENMARKET, HOSTED BY AIME
With the bulk of the mobile applications business growth being driven by “Freemium-style” models that offer consumers free applications as a means to cross-sell, or up-sell consumers to a variety of paid content and services, being able to offer in-app billing options is becoming more important than ever.
Whether these paid content and services are real-world physical goods or digital services, the ability to make money in this new ‘application economy’ requires providers and developers to employ in-application billing and solutions allowing them to sell content, virtual goods and add-ons from within their app.
Join OpenMarket and its business partners at this FREE Knowledge & Networking seminar designed to examine the business landscape for in-app billing where billing providers, brands, MNOs and media agencies will discuss their experiences and share case studies.
Places are limited so to be considered for a free invitation, please register your details here, and we will be in touch to let you know if your application has been successful.
Issues to be discussed:
- What are the advantages to a brand being able to offer in-app billing in its apps?
- How can digital agencies serve their brand customers better by utilising in-app billing?
- Direct operator billing, premium SMS and WAP billing options – what’s best for in-app billing?
- Collecting one time payments and recurring subscriptions
- Giving developers and publishers greater control over in-app purchases and content marketing
- Technical integration issues
Speakers:
- Rob Wells, Head of Mobile Products and Services, Virgin Media
- Spotify - TBC
- Alex Meisl, Chairman, Sponge
- Rory Maguire, Head of Payments, 3
- Paul Rawlings, CEO, Screen Reach
- Alex Moir, General Manager, Europe, OpenMarket
Chair: Andrew Darling, AIME
The seminar will include a Q&A debate with between speakers and the audience where you will have the opportunity to ask the panel critical questions about in-app billing and how it affects your business.
Following the seminar, please join OpenMarket in the bar for networking over pre-Christmas sponsored drinks.
We look forward to seeing you there on the 8th December
VENUE: London Grange Fitzrovia Hotel, Portland Suite, 20-28 Bolsover Street | London | W1W 5NB
TIME: Registration opens at 5:30pm, Seminar starts 6pm
