B2B Marketing's 2nd Annual Conference 'A brave new world: Digital marketing in the 21st century'
Event Info
Description
From the ashes of the digital revolution there are many new channels that have the potential to make a huge and positive impact on your role. These include demand generation and social media and whilst you may already be adept with them, their applications are constantly changing.
But how do you know which channels to adopt into your strategy? How can you pull out the best marketing tools from the ones which may be a passing fad? And how can you integrate them into your existing plans so you can continue to drive leads and grow sales?
Attend B2B Marketing's 2nd Annual Conference Brave new world: Digital marketing in the 21st Century and come away with new:
- Ideas and inspiration on how to best use and integrate the latest digital marketing techniques in to your strategy so you can be better placed to achieve your objectives
- Ways to improve your ROI by exploiting the cost-saving potential offered by digital marketing channels
- Industry contacts as you'll have the opportunity to network with you peers and key industry players in the b2b marketing community
You'll also be able to tailor the day to suit your learning needs by selecting up to three 30 min ‘best practice' sessions, including: demand generation, email marketing, social media (Twitter & LinkedIn), analytics, SEO and integrated digital marketing.
Conference Programme:
9:30am - Welcome speech and introduction
Joel Harrison, editor, B2B Marketing
9:40am - Keynote speech
Pete Jakob, marketing transformation leader, IBM
10:20am - Session 1: Campaigns are dead - long live content
John Watton, CMO, Shipserv
10:50am - Break
11:20am - Session 2: Do the maths: Why numbers have replaced creativity as the core marketing discipline
Adam Needles, Silverpop
11:50am - Session 3: Forget everything you know: The digital skills that are key to your marketing future
Gaye Hudson, VP corporate communications, Oracle
12:20pm - Lunch
1:40pm - Breakout sessions*
2:10pm - Breakout sessions*
2:40pm - Breakout sessions*
3:10pm - Break
3:30pm - Closing keynote
Professor Merlin Stone
4:10pm - Panel debate
4:40pm - Closing remarks
5:00pm - Conference closes
*Breakout sessions consist of the following subjects:
- Demand generation 1: Online customer engagement. Hosted by Zina Manda, director, Mardev
- Demand generation 2: Marketing automation. Hosted by Stuart Wheldon, director of client services, Eloqua
- Social media 1: Marketing strategy - Twitter, LinkedIn and Facebook. Hosted by Gifford Morley-Fletcher, head of strategy, Base One
- Social media 2: Advanced marketing. Hosted by Marc Keating, director of digital, IAS B2B
- Email marketing: Creative and layout. Hosted by Denise Cox, email communications specialist, Newsweaver
- Analytics: Reporting to the board: How to get the finance team to love marketing. Hosted by Bryony Thomas, owner, Clear Thought Consulting
- SEO: Hosted by Steve Kemish, Cyance
- Total Marketing: Integrating traditional and digital media. Sponsored and hosted by Paul Everett, marketing director, The Marketing Pratice
- Content marketing: Effective online content strategies. Hosted by The Press Association
