eMetrics Marketing Optimization Summit Washington DC 2010
Event Info
Description
More details coming soon...till then please see details of the 2009 event below
The Art and Science of
Digital Marketing Management
Marketing Optimization:
Tools and techniques to streamline
customer acquisition, conversion and retention to
Make More, Spend Less and Increase Customer Satisfaction
Keynote Speakers:
Jim Sterne, Target Marketing
Translating
Web Intelligence into Business Value
Theresa Kushner, Director of Customer
Intelligence, Cisco
Leveraging
Customer Data for the Customer Instead of About the Customer
Lizzie Schreier, Senior Internet Marketing Manager,
Allstate
Business
Optimization - A Study in Change Management at Allstate
Blandon Casenave, Director, Digital Research,
NBC Universal
Chris Johannessen, Product Manager, Analytics
Solutions, NBCU MediaWorks
Chasing
the Edge of Digital Metrics at NBC Universal
Deep Insight Sharing
The eMetrics Marketing Optimization Summit continues the industry dialogue by bringing together senior marketing executives, focused technologists, software and service vendors and members of the press to address the most pressing issue of our time: Making the most of what you already have.
Serious Networking
Profit from eight years of learning:
Confirm your most valuable customers
Calculate the ROI of behavioral targeting
Use web intelligence help you run your company
Get the most out of marketing with the least investment
Discover the best tools and techniques for optimizing digital marketing
Latest Technology
- How do you establish a marketing metrics baseline?
- How do you correlate offline and online measurements?
- How do you connect customer satisfaction data with customer behavior data?
- How do you compare online to other channels of acquisition and distribution?
- How do you change a corporate culture to embrace marketing experimentation?
Come with a list of problems to solve
Share insights with the best minds in marketing
Share hands-on experience with peers
This is not about what works best - but how to measure what works best.
Video: Why you should come
- Your company is unique.
- Your website is unique.
- Your results will be unique as well.
You don't need a fish, you need to learn to fish.
You don't need to know which creating campaign worked best.
You need to learn how to test campaigns to identify the best use of
resources.
This year, above all, you cannot afford to miss the very latest in how to:
- Optimize Your Tactical Programs and Tools
- Optimize Your Marketing Intelligence through Integration
- Optimize Your B to B and Considered Decision Marketing
- Optimize Your Website with tested tools and techniques
- Optimize Your Government and Nonprofit Websites
- Optimize Your Social Media Marketing Programs
- Optimize Your Advertising Spend
- Optimize Your Marketing Career
- Optimize Your Business
