2009 B-to-B Marketing in the New World
Event Info
Description
Two of the biggest brands in the marketing industry have combined forces to produce a two-day event tailored to the needs of b-to-b marketers amid an unprecedented business climate and a rapidly changing digital communications environment. B-to-B Marketing in the New World is a joint production of ANA (Association of National Advertisers), the industry's premier trade association dedicated to marketing and brand building, and BtoB, the leading magazine and online resource for b-to-b marketers.
Speakers are senior-level executives from companies/organizations including Allstate, American Express, AON, Avaya, CareerBuilder.com, HP, Iron Mountain, Motorola, Pitney Bowes, Sybase, and USG Corporation. Meanwhile, members of the editorial staff of BtoB magazine will provide additional insight via moderated panels and facilitated question-and-answer sessions.
At the end of every session, each speaker and panelist will answer timely questions:
- Given today's economy, what marketing activities have you shelved, delayed, re-thought, or increased?
- What's working for you, and what's not, in digital media?
The two-day conference will be fully loaded with content and is priced aggressively in recognition of current times.
