Peak connect conference
Event Info
Description
Overview The Christmas peak period keeps evolving – what’s going to happen in 2017?
Peak has undergone significant change in recent years – with Black Friday serving to pull a huge bulk of sales forward into November. The logistical issues experienced in 2014 have not been repeated since, but it remains difficult to predict exactly what will happen due to the sheer scale and pace of the Black Friday period.
What does seem to be apparent though is that Black Friday is a unique time of year – customers behave differently and retailers find themselves under different kinds of pressure.
So what’s going to happen in 2017?
This conference will look in detail at everything we know so far, identifying the ever-evolving character of Black Friday and helping you build a strategy for securing your share of spend during the busiest time of year.
We will also be publishing a ‘planning for peak’ report (supported by Salmon) at this event.
