The Future of Marketing in an Ad-Free World: How to Still Get Attention?
Event Info
Description
The Future of Marketing in an Ad-Free World: How to Still Get Attention?
Panel Discussion
The job of marketers is becoming harder and harder amidst worrying consumer trends: A recent YouGov survey found that trust in advertising is at an all-time low, a recent Deloitte study found that more people now watch TV on demand rather than live, and online ad blockers are becoming mainstream, with 90% of US consumers considering using them in the future (based on a study from Unruly).
Join our amazing panel of industry experts and leading academics to discuss how marketers can still be heard and what the most effective strategies are to get the attention of target segments in a cost-efficient way.
Sharing their experiences with us:
Louise Tullin, Unruly’s Marketing and Communications Director, is an award-winning technology marketing and communications professional with a decade’s international experience in both in-house and agency environments. Louise has managed public relations for high tech brands including Symantec, Imation and Lexmark. She was featured in PR Week’s 29 under 29 and was short-listed for Management Today’s 35 Women under 35. Louisecurrently heads up the marketing and communications for video ad tech company Unruly which was acquired by News Corp in September 2015.
Barney Wofolk-Smith is the director of That Lot. That Lot are a social content company founded by actor, comedian, writer and internet obsessive, David Schneider and David Levin, The UK's foremost tweeter for brands. Using words, pictures and the moving image of all kinds, their goal is simple; to enable those wishing to use social media as a platform to do so more authentically. They work for a few TV shows (Have I Got News For You, The Apprentice, The Voice) and lots of companies selling products varying from vacuums to hotel rooms.
Justin Kirby heads up strategic content marketing at Tenthwave, the new interactive agency from the US whose clients include Facebook, Google and eBay. He has been writing about the impact of interactive technologies on business and marketing since the early 90s. His books include Connected Marketing (2005) and the Best of Branded Content Marketing (BOBCM) series he's been curating since 2013.
Dr Rhiannon MacDonnell is an Assistant Professor in Marketing at Cass Business School and the resident social media guru. Named to Avenue Magazine’s Top 40 Under 40 and Marketing Magazine’s 30 Under 30, Rhiannon completed a Postdoctoral Fellowship at the Alberta School of Business and an internship at the United Nations Department of Management in New York. Rhiannon’s research on technology-mediated communication, personality and teamwork, and socially positive or “pro-social” behaviors has been featured in Journal of Consumer Research, Journal of Marketing and Journal of Marketing Research. You can find her on Instagram (@drrhiannon) sharing photos of two of her passions: travel and her Pug.
