Evolving Digital: How to stay relevant in a changing digital world
Event Info
Description
The digital world is constantly changing and evolving. What it means for an advertiser to be relevant is completely different today than it was even just 6 months ago. This event will focus on the changes in digital advertising, discuss how advertisers can stay ahead of current trends in consumer behaviour, and how to adapt their strategy to stay relevant. We will discuss the emerging areas and solutions that advertisers need to be aware of including, using creativity in mobile, the uprising of social ecommerce and what it truly means to be relevant.
Agenda
8.45am – 9.30am Registration & Networking
9.30am – 9.40am Chair’s Welcome Address
Joe Comotto, Head of Search, Net Media Planet
9.40am – 10.05am Staying Relevant in a Changing Digital World
Darragh Daunt, Head of Platform, Doubleclick
During this session we look at the trends in the digital marketplace such as how teens are searching and how that effects advertisers and retailers. We will also look at how ads are evolving and how staying current is key to staying ahead of the game.
10.05am – 10.30am Adrian Hands, Leading eCommerce Sales, TripAdvisor EMEA
10.30am – 11.00am Coffee Break
11.00am – 11.25am Justin Campbell, CRO & Co-Founder, Ad Gibbon
Staying relevant and current with display creatives and using new mobile ad formats to your advantage
11.25am – 11.50am The Evolution of Ecommerce
Damien Bennett, Head of Strategy, Net Media Planet
During this session we look at the shift from traditional website stores to fully fledged ecommerce platforms, exploring the impact of site search and social media’s influence into the ecommerce website and customer shopping experience. We also give an expert’s view on the impact of Google Shopping and whether Google is stealing Amazon’s thunder!
11.50am -12.00pm Chairs Closing Summation
Joe Comotto, Head of Search, Net Media Planet
12.00pm – 1.00pm Lunch & Networking
Please note this event is for people working at ecommerce and retail brands only, no vendors or agencyie will be offered a place at the event
Company Overview
We are a dynamic and growing team of some of the most qualified analysts, account managers and technologists operating in the online advertising industry today. We are a passionate team at Net Media Planet. We are proud of the success that we have achieved. Our work has been widely recognised by some of the leading organisations and publications in the industry, such as Econsultancy, The Drum, Effective Mobile Marketing and The UK Search Awards to name a few. http://www.netmediaplanet.com Tel: 0207 186 2100
