Moneyballing Music: Big Data, Consumers And A&R | Mar 10th

Event Info

Tue 10 Mar, 2015 from 6:00pm - 9:00pm
University of Westminster
309 Regent Street,
London, W1B 2UW, UK
Cost: From £25.00

Description

Moneyballing Music: Big Data, Consumers And A&R
6.30pm, Tue 10th March. 2014, Fyvie Hall, University of Westminster, 309 Regent Street, W1B 2UW

 
**SPECIAL RATE ** USE THIS PROMOTIONAL CODE: MBELMAR10 before 10am Mon 23 February (subject to availability) and save £5 on the full price.


Taking its lead from the recent publication of an MA thesis (free, here) on the subject of Big Data, this Future Thinking event will begin with a consideration of how the recorded music industry is currently collecting and using data to support a historically subjective process of signing new artists, and will go on to look at the potential of smart data for the wider industry.

With 2014 witnessing a series of high-profile acquisitions and alliances between major record labels, social media and digital service providers, Apple’s hotly-rumoured January acquisition of Musicmetric further evidences the industry’s quest to become data-smart.

Join us, and our top-drawer panel to consider whether big data really is is the new oil…

Format and Speakers: This think tank debate will begin with a presentation by Universal Music’s marketing expert Prithwijit Mukerji (author of Moneyballing Music), with a panel comprising Jack Fryer (Head of Research, Universal Music UK); Jeremy Silver (Digital Media Advisor; former Executive Chairman, Musicmetric); Kim DeRuiter (Senior Manager, Music, Video & Games - Europe, Samsung Electronics); Korda Marshall (Founder, Infectious Music)

Chair: Keith Harris, (PPL/ MusicTank/ Keith Harris Music),

Date: Tues 10 Mar 2015 | Time: 18.30 – 21.00hrs | Venue: Fyvie Hall, UoW, 309 Regent St. London, W1B 2UW | from £20 | BOOK HERE

 **SPECIAL RATE** USE THIS PROMOTIONAL CODE: MBELMAR10 before 10am Mon 23 February (subject to availability) and save £5 on the full price.

 

https://www.musictank.co.uk/events/moneyballing-music-big-data