Dao Brunch: Demystifying Chinese social media for brands + networking
Description
Dao invites you and your team to become part of the UK’s first Chinese digital marketing community. Aimed at bridging the gap between Western and Chinese digital marketing practices, Dao's resources and tools will further aid China-focused digital professionals. Supported by our partner Sina Weibo, Dao's maiden event will help you:
- Understand Sina Weibo from a social marketer's perspective by looking at their growth and recent improvements to the platform. More importantly, how to use Weibo and measure your marketing campaigns efficiently.
- Understand how to get a richer view of your fan base and engagement; focusing on sentiment analysis, topic identification and demographic profiling through Dao's Chinese social media monitoring tool.
- Understand how you can use Dao to broaden your knowledge of Chinese digital marketing and help grow your company’s Chinese social media presence more effectively.
