City Unrulyversity - The Lean Start-Up: How to Build a Strong Business Model in Times of Uncertainty
Description
The Lean Start-Up: How to Build a Strong Business Model in Times of Uncertainty
By Ben Mumby-Croft (City University London)
We always like to do one "back to basics" session at the start of term, and this is the one for you if you want to step back a bit and re-consider what you are doing in terms of business model.
In this hands-on workshop, we will explore some of the new business tools and approaches being used by companies and entrepreneurs to create new products and services, remain competitive and innovate in times of uncertainty.
From Customer Development, to Lean Startup, Business Model Canvas and beyond, this session will give you the insight and skills you need to get your idea off the ground, stay afloat, and then iterate your way to success.
Prerequisites: You should be an enthusiastic individual who is in the process of starting a business, who has already started and is looking for the next iteration in your business model, or an established company that is looking for new approaches to better innovate internally.
Ben Mumby-Croft is a marketing pro and creator of Visual Marketing Plans (putting the fun back into marketing planning!), undercover trekkie and all around startup enthusiast. Ben is a very creative dude who works hard to make entrepreneurship fun, engaging and accessible for City University students. He is the Enterprise Education Manager at City University London where he leads the CityStarters team. He hates wearing suits.
Unruly truth about Ben - Once started a PhD on the emergence of 'Dark side' UFO conspiracy theories in post-Cold War American popular culture.
