Social Media Demystified

Event Info

Mon 11 Aug, 2014 at 2:00pm
Waterloo Academy
103 Waterloo Road, Waterloo
London, SE1 8UL, UK
Cost: free

Description

This workshop is for those who are not familiar with using social media for business. By the end of the workshop, you will understand how to blog, tweet, use Facebook and LinkedIn and you will have received a roadmap of activities to do to get your business fully onto social media to increase traffic to your web site, improve customer service or develop your online reputation.

After the workshop you will be able to:

  1. Understand how to use and how to set up social media for your business
  2. Identify key trends and blogs that are relevant for your business
  3. Use Linkedin, Facebook, Twitter, Google+, Pinterest, Instagram and Youtube for your business
  4. Set up your own blog and start publishing
  5. Publish your own content (blog, video, presentation) on all relevant social networks to gain online exposure
  6. Launch your first social media campaign
  7. Measure the results of your first social media campaign

 

WORKSHOP DETAILS

 

FOCUS

  • Your Social Media Strategy
  • a quick overview of the leading social media networks
  • Develop a social media strategy for your business
  • Resourcing your social media activity effectively

LISTENING

  • Listening online and selecting your key networks
  • Obtain a picture of your current web presence, brand preference and online reputation
  • Where to listen: forums, blogs, social media networks, mainstream media, comment sections, message boards and consumer review sites
  • How to find your top 10 of most influential bloggers across your market and how to engage with them
  • How to create your own listening station

INTEGRATION

  • Setting up your social media networks
  • Overview of Facebook, Linkedin, Twitter, Google+, Pinterest, Instagram and Youtube
  • How to start blogging
  • Guidance on how to grow your community networks of friends, followers, contacts

REACH OUT

  • Content sharing and Campaigns
  • Using Hootsuite to manage your social media outreach
  • Promoting your content to engage readership and to drive traffic to your web site
  • How to use email as a notification tool
  • The key elements of a successful social media campaign

TRACK

  • Measuring your online reputation and social media engagement
  • Traffic management: Using Google analytics to track web traffic and page views
  • Search performance: How to measure impact in search engines
  • Social Media measurement on Facebook, Twitter, Linkedin and how to bring it together in one dashboard

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