Sitecore Digital Trendspot 2014
Event Info
Description
Join Sitecore as we welcome hundreds of professional marketers exploring the latest trends in digital marketing. Our theme for 2014 is ‘Digitally Ever After’ - how digital is changing brand story-telling, and how brands can ensure their customer is always the hero of their brand story.
To illustrate, we’re re-telling classic fairy-tales to see how they might have changed with digital – would Red Riding Hood’s granny been saved if Red had used digital insights? See our website.
We have a stellar line-up of keynotes, panel debates and major brands to get you the answers you need to embrace this new world of digital brand-storytelling.
Keynotes include…
• Anders Sorman Nilsson – futurist and innovation strategist, author of ‘Digilogue’
• Nathalie Nahai – the Web Psychologist, examining the psychology of story-telling
• Dietmar Dahmen – Enricher of People, Brands and User Experiences
Get involved with panel discussions exploring the changes in digital brand story-telling and practical advice on how to start from Justin Cooke, CEO of POSSIBLE, heads from AKQA, Branded3 and Lab. We’ll show you how brands including Manchester City FC, Monarch Airlines and Nissan Australia are making their customer the hero.
Spend a day immersing yourself in the big digital marketing issues, network within a community of like-minded marketers, and then enjoy our drinks reception at the end!
