CharityComms workshop - Stats that matter - what should you really be measuring?
Event Info
Wed 23 Apr, 2014 from 9:30am - 4:30pm
King's College London - Waterloo campus
Franklin-Wilkins Building, Stamford Street
London, SE1 8WA, UK
Cost: CharityComms members: £155+vat Small charity (income up to £1m): £190+vat Medium charity (income £1m - £10m): £225+vat Large charity (income £10m+): £255+vat Corporate/Public sector: £350+vat
Description
Demonstrating that your communications are working is important, not just to show impact but also to prove ROI. From Google Analytics to a MORI poll, there are many free and paid-for ways to monitor progress and performance, throwing up various statistics. But how do you decide which key performance indicators (KPIs) to set and track in the first place?
This hands-on workshop will help you identify the KPIs that work best for you. We will also outline the various evaluation and tracking methodologies so you can deploy your resources effectively.
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