One-to-one to millions: The DMA's Technology Summit
Event Info
Description
Harper Reed, chief technology officer of Obama for America 2012, will share the business-critical insights from the campaign’s use of social, email, online and technology to micro-target supporters and win the election.Reed assembled a team of developers from Google, Facebook, Amazon and Twitter to produce a data platform codenamed 'Narwhal' to give the President the edge over his rival, Mitt Romney.Find out how HarperIncreased donations to $1 billion for Obama's 2012 campaign, including raising $690 million onlineCreated a social network for supporters who organised 358,000 campaign events and made 125,646,575 callsTurned Facebook into a recruitment platform, mobilising 600,000 active supporters who reached five million votersUsed sophisticated TV audience modelling to buy 20,000 more TV ads than Romney's campaign – for $100 million lessAt the DMA's biggest summit of the decade, Harper will be joined by:Steve Forde, Head of Viewer Relationship Management for Channel 4Steve Plimsoll, Chief Technology Officer for WPP and Mindshare 3Prof. Phil Klaus for Cranfield UniversityEach will explore how brands can connect one-to-one with millions of people.Get a sneak preview of the business critical insights they will be sharing. There'll be lessons for CEOs, CMOs, CIOs, Innovators and change-makers of all kinds. If you're interested in how technology and data can revolutionise relationships with your customers, join us for a meeting of minds.
