Mobile Monday Shoreditch Presents 'Mobile technology: art or science?'

Event Info

Mon 22 Oct, 2012 from 6:00pm - 9:00pm

LBI London

Brick Lane

London, UK (Map)

Cost: Free but RSVP required

It’s easy to dismiss mobile technology as, well, just technology, a science, something for the geeks and mathematicians, for hackers and nerds. We caress our slabs of steel and glass daily, gently stroking them to chat to our friends, watch a video or play a game, to share a picture, slag off a reality TV programme and whinge about poor customer service. But is there more to it than that? Is this the ultimate tool for the creative industries to showcase their talents? Does creative make the difference to a mobile advertising campaign’s success? Is it all about clicks and page views and search engine optimisation tricks or can we engender emotion via this tiny device that has become so central to our digital being?

What is creativity in mobile in the first place? How do brands and services use creativity in thinking, in execution, in design to influence the way people interact with their mobile devices? How are artists using the mobile device in their work and what can we learn from that in the world of business? Can you learn to be creative with mobile technology or is it instinctual? What are the barriers to being more creative with mobile technology both personally and professionally and how do we counteract that? Is mobile marketing or app building an art or a science?

Picture: Garden Design at RHS Tatton by Louise Moss via Remarkable Smile

We’ll be discussing these questions and more this month with a panel of artists, technologists, marketers and more. The session will be moderated by Helen Keegan of Heroes of the Mobile Fringe and Swedish Beers fame. We also want to showcase some of the most creative mobile service examples you’ve seen. So please get in touch with us with your suggestions via momoshoreditchgmail [dot] com (email). We have two huge screens to showcase mobile apps and sites in the networking area.
A big thank you to LBI for hosting us. Further sponsors tbc, but if you’d like to be one of them, momoshoreditchgmail [dot] com (please get in touch).