The Guardian Changing Advertising Summit 2012
Event Info
Description
The Guardian Changing Advertising Summit 2012
With a renewed emphasis on innovative, interactive and highly generative formats, the demonstrations and debates planned for this year's summit will explore the creative and commercial ramifications of a world in which audience attention is increasingly dictated by mobile devices, social networks and on demand, anytime consumption.
The Changing Advertising Summit will also showcase how leading brands, their agencies, media owners and disruptive ad tech firms are employing increasingly sophisticated tools to engage with empowered consumers operating under a new and very different set of rules and expectations. Key topics to be addressed include: • How do we reach a place where the message comes first and technology plays only a supporting role? • What are the new standards for interactivity, rich media and new formats that have raised the bar for consumer engagement? • What does the future hold for clients, agencies, publishers, ad networks and social networks in an environment of exchanges and demand side platforms? • Who will reap the commercial rewards through the growth in online video? • How do we utilise an abundance of data to inform our media strategies and deliver relevant messages to our audiences? • How are media owners able to demonstrate engagement across multiple platforms in a holistic manner that make sense to a buyer? • Who will win the race to combine the reach of TV spot with the precision of digital? Now entering its sixth year, the Changing Advertising Summit and has become the number one destination in the UK for domestic and global advertising executives to debate the future course of the media and marketing industries.
With a renewed emphasis on innovative, interactive and highly generative formats, the demonstrations and debates planned for this year's summit will explore the creative and commercial ramifications of a world in which audience attention is increasingly dictated by mobile devices, social networks and on demand, anytime consumption.
The Changing Advertising Summit will also showcase how leading brands, their agencies, media owners and disruptive ad tech firms are employing increasingly sophisticated tools to engage with empowered consumers operating under a new and very different set of rules and expectations.
Key topics to be addressed include:
• How do we reach a place where the message comes first and technology plays only a supporting role?
• What are the new standards for interactivity, rich media and new formats that have raised the bar for consumer engagement?
• What does the future hold for clients, agencies, publishers, ad networks and social networks in an environment of exchanges and demand side platforms?
• Who will reap the commercial rewards through the growth in online video?
• How do we utilise an abundance of data to inform our media strategies and deliver relevant messages to our audiences?
• How are media owners able to demonstrate engagement across multiple platforms in a holistic manner that make sense to a buyer?
• Who will win the race to combine the reach of TV spot with the precision of digital?
