On The Edge Manchester
Event Info
Description
It’s time to get your edge.
Take part in an incredible journey of discovery as On The Edge hosts marketing’s leading figures, ensuring this provocative one-day conference and networking event is packed with insights guaranteed to get you and your team thinking. Challenging theories and questioning creativity is just the start.
Marketing is entering another new era. The web has revolutionised the way we communicate yet traditional offline efforts remain the focal point for many brands.
Campaigns have a reach like never before, but maximising impact relies on spinning traditional values with contemporary advancement. It’s a new kind of marketing, where digital rocks but old-school still rolls and where collaborate working equals success. But there’s still room for the maverick.
Technological advances aligned with the social media juggernaut leaves no room for mediocrity. Only the smart will survive.
On The Edge is about breaking rules and making up new ones. Can you afford to miss out?
Why Attend?
Today, anything is possible. The world’s most influential company makes no physical product, an individual can stand up to a multinational corporation and trust is earned through behaviour, not promises. We live in an era powered by personal creativity and brand engagement.
A one-day pass to this interactive & engaging conference features key-note speakers, big-brand case studies, Q&A, topical panel debate and networking, all guaranteed to get pulses racing as we challenge popular opinion and help you rewrite business marketing strategies with ideas for inspirational results.
If you’re currently undertaking the CPD scheme then this event will be particularly beneficial to you as the hours you spend at the conference will count towards your CPD record.
On The Edge promises to bring you insight from the leading brands as well as uncovering the secrets to success from the sector’s brightest minds, not afraid to push the boundaries.
Highlights include:
- Redefining the rules of digital to maximise opportunity
- Reorganising your marketing teams for better ROI, analysis and long-term outcome
- Social media, online gaming and the technical revolution
- Understanding the negative influences of brand evaluations and what to do about them
- Influencing purchase by creating the right environments
- Improving customer communication in 2012 & 2013 – what’s in store?
- Developing a social media strategy for your business that guarantees to increase profits (and it’s not all about Facebook!)
- Appreciating the importance of good content in social media
- Identify quick social media wins through content and how this can fuel your social media activity
- Know what to do to ensure your amazing content is seen by as many relevant people as possible
- Life is a game: Know it; Play it; Raise it…
Hear from Reebok, BBC, British Army, BDB and a whole host more. See all speakers.
Get inspired. Get passionate. Get your Edge.
Speakers
Kate Webb, Retail Marketing Manager, Reebok UK
Speaking about: How to increase profits by converting brand recognition into purchase
Simon Lloyd, Director, Marketing & Audiences for BBC North
Speaking about: How to increase profits by converting brand recognition into purchase
Catherine Wilks, Founder and Director, In Movement
Speaking about: Leadership - If you want to be different you have to do things differently
Colin Cook, Marketing Director, British Army Recruitment
Speaking about: The digital game – do you really understand the rules?
René Power, Account Director & Head of Digital, BDB
Speaking about: “It’s not how big it is, it’s what you do with it” – Best practice B2B social media strategy
Cathy Parker, Professor of Marketing and Retail Enterprise, Manchester Metropolitan University Business School
Speaking about: Marketing Rubbish
Dan Maudhub, MD, Wonderful Creative Agency
Speaking about: Social Media philosophy and mentality
