FREE WEBCAST - How to drive demand with webinars
Description
Buyers need a lot of information when considering their need for a business solution – and then even more information when it comes to choosing a good vendor.
Online events – such as webinars or webcasts – are excellent at providing buyers with this information and vendors with prospects to nurture. But what’s the best way to integrate these events into your demand generation strategy?
Join Joel Harrison Editor of B2B Marketing and Rupert Denny, director of Banner Corp as they explore the complete process of demand generation through online events, from design and planning to analysis and follow-up.
Attend this webinar to learn:
- Planning – scheduling, recruiting and briefing
- Structuring – balancing presentation with interaction
- Promotion – multi-media strategies
- Analysis – identifying prospects
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