Locial - Local Goes Social
Event Info
Description
Local and location services are being transformed dramatically by new mobile, digital and social media services. The shift is rapidly changing the way we communicate and connect with others locally and with other local businesses.
The commercial opportunities being created are significant and will affect most businesses. Therefore this mashup* event will explore the strategic and commercial tactics that need to be understood and implemented to enable you and your organisation to make the most from the arising opportunities.
Locial will explore how local directories, local deals & offers, local news, local classifieds, local media, TV & radio and local advertising are changing. What role will social media play to local and location services now and in the future? Will Facebook dominate local? What role will Twitter play? How important are location enabled apps? Who will be the winners & losers as the paradigm shift gathers pace?
