The social live music industry - where is the money?
Event Info
Description
80% of the money made in the UK live industry is made by 5% of the participants. The market in the US started to dip last year, and similar stumbles are expected in the UK this year (MusicAlly) - notably 27 festivals went bust this past summer. The often reported health of the live sector is mainly down to huge grossing headline acts flogging the circuit and doesn't reflect the grass roots scene, which is in decline. Not because of a lack of industry investment for new artists, but because the world is a different place than it was even 10 years ago, with things like social media and the streaming of films competing for our money and spare time.
Some might say that festivals today are like supermarkets: they buy artist performances in bulk, drive down the fees and devalue your brand...but they are one of the few places still left to play. The live industry is keen to nail that elusive 'social' factor to power their business to the next stage and there are a lot of new services out there to help. But, do they deliver?
Topics for discussion How will the live music industry develop? For whom is the live industry the great cash-cow? Only the top 1% performers? How much money do live gigs really make for the artist? What are the true economics of a live gig? Niche gigs or sell-out venues? Live is the music market place for new talent... Do digital tools mitigate the tour costs? How much do the events listings companies influence the market? The ticketing dirty market...how strong is its� grip on power? What are the marketing tactics and tools, social and digital?
