Content Marketing: Create a winning strategy to engage customers and drive business
Event Info
Description
Content marketing IS marketing and the way in which information is shared has become the secret to engaging your target audience as well as with your existing customers.
In its simplest form, content marketing is ‘sharing information’. This may not seem like a compelling marketing issue but as buying behaviour alters among B2B buyers it’s important that your business keeps up by implementing a content marketing strategy. It is well documented that 93% of B2B purchases begin with an internet search (according to research by Marketo).What is often overlooked is that buyers are not always searching for products but for a solution. They want answers to their questions and at that stage they don’t need product sales, they need expertise, which is what content marketing is all about.
