Workshop: Measurability and ROI - Reporting and building on the effectiveness of digital marketing
Event Info
Wed 11 May, 2011 from 9:00am - 5:15pm
etc Venues
51-53 Hatton Garden
London, EC1N 8HN, UK (Map)
Cost: £395+vat at early bird rate (ends 1 April), £495+VAT full price (+colleague £100 off)
Description
How you measure the effectiveness of digital marketing has never been such a contentious issue. Companies must scrutinise all spend and, though most FDs believe in the power of marketing, your budget is at risk of being cut.
Attend this workshop and you'll learn how to:
- Analyse and adapt - the latest standards and best practices on techniques to measure and report on ROI across: Online PR, SEO, PPC and marketing automation
- Accurately measure digital marketing's overall effectiveness - discuss the latest industry thinking
- Put a true figure on the value of all digital marketing
- New ideas and solutions - to your own measurement and ROI challenges
Who should attend?
Are you responsible for digital marketing activities and need to demonstrate ROI? Whether you're working in-house or within an agency, this workshop is essential for heads of marketing, marketing managers, account managers, account executives, content marketing specialists, SEO & SEM managers, social media specialists and digital marketing specialists.
Map
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