IAB UK: Statstock - A festival of stats
Event Info
Description
A festival of stats and metrics! Statstock will showcase the latest online measurement and research techniques that can help advertisers make sense of an increasingly complex online world.
From multivariate testing to online attribution it’s all here. This event is perfect for a more technical or research audience that needs to understand emerging measurement technologies and for marketers trying to make sense of and prioritise information presented to them by research teams and insight departments.
What you can expect...
Audience for Auction - Malcolm Murdoch, Director of Digital Data & Performance - Mindshare
This talk will focus on the role data plays in defining audiences and how DSPs can help advertisers exploit existing data sources to improve efficiency. We will look at the consequences for advertisers and publishers as we move from buying fixed price placements to bidding on variable audiences.
Welcome to the world of the Site-Side Scientists - Joe Doveton, Head of Client Services & Product Lead - GlobalMaxer
In this session we will introduce you to the emerging disciplines of CRO and MVT, the testing of new landing pages with real visitors. This session will show you the brands and agencies testing multiple combinations of landing pages and sales funnels in a continuous process of dynamic web design and generating some surprising results.
The optimisation process has only just begun.
DRAFT AGENDA:
1.00pm: Lunch & Registration
1.30pm: Introduction Tim Elkington, Director of Research & Strategy, IAB
1.35pm: TBC Mark Boston, Microsoft
2.05pm: Audience for Auction Malcolm Murdoch, Director of Digital Data and Performance, Mindshare
2.35pm: BREAK
2.45pm: The Site-Side Scientists: an introduction to Conversion Rate Optimisation and MultivariateTesting Joe Doveton, Head of Client Services, Oban Multilingual
3.15pm: Econometrics Peter Cain, Vice President of Analytics, Marketshare
3.45pm: Mobile Analytics Kelaine Olvera, Director, Marketing, Velti
4.15pm: Q&A
4.30pm: Drinks and nibbles
