March 3rd: ‘It Started With A Click: How To Spawn A Viral Hit’
Event Info
Description
‘It Started With A Click: How To Spawn A Viral Hit’
TOPIC:
The third of MusicTank’s Year Zero events aims to demystify the little-understood area of the business that is the viral hit.
Whatever
the future holds, the fact is that today, now, viral multimedia can
already help break an artist or track. Yet how it’s done remains
largely the stuff of mystery, with some very successful labels admitting
to still feeling their way.
This think tank will inform and
inspire those looking to understand how to make music go viral over
social media. Lifting the lid and debunking dogma about how to create a
viral hit, this illustrated session will combine panel-led debate with
open round table discussion providing all with pointers, next step
suggestions and an eye on how music will broken in the future..
Allowing
plenty of time for Q &A, we’ll be getting the lay of the land and
asking what all this means for the future of music marketing.
Speakers:
Darren Hemmings - Digital Marketing Manager, [PIAS]; Dan Nixon - 'Young
Silence' filmmaker / writer 20JazzFunkGreats; Matt Smith - Strategy
Director, The Viral Factory; others tba.
Chair: Keith Harris - MusicTank Chairman / Director of Performer Affairs, PPL / Manager to Stevie Wonder
DIARY:
Date & Time: Thu 03 Mar | 18.30 - 21.00hrs
Venue: Fyvie Hall, University of Westminster, 309 Regent Street, London
Cost: £25 MusicTank Members | £30 Trade Body | £35 Full Price
**Price includes drink on arrival and post-event written transcript **
Booking: http://www.musictank.co.uk/events/it-started-with-a-click-how-to-spawn-a-viral-hit
Please
remember all MusicTank events MUST be booked and paid for in advance!
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