Website Usability & Customer Experience
Event Info
Description
This half-day course on website usability and customer experience is designed to explore the activities involved in creating and measuring engaging online experiences and is run by leading online experts.
Sharing with you best practice backed up by successful real life case studies you'll take away fresh ideas to help develop your website to encourage engagement online, reduce your bounce rate and increase the users average time spent on site. Ensure your customers and prospects have the best online experience possible so that they keep coming back for more.
Attend this event and you will learn how to:
- Ensure your website is easy to navigate - allow the visitor to find what they are looking for as quickly as possible
- Measure engagement - ensure you know your customer and their journey
- Increase conversions - learn how to use design to persuade users to go beyond the homepage
- Maximise lead generation - use data capture effectively
- Use relevant content - engage your audience with whitepapers, blogs and videos
Who should attend?
Head of marketing, marketing manager, website developer, website designer, project manager, small business owner
Anyone who is involved in developing a new website or improving the experience on their existing website. This course will enable you to take away practical solutions and ideas to improve your customer's experience online.
