IAB UK: Video Plus: Research
Event Info
Description
The IAB invites you to the second Video Plus event hosted by the IAB Video Council. This is an educational networking event where participants will gain an insight into ‘The future of Video Content Convergence’ as well as will be presented with some exciting ‘Case Studies Around Advertising Effectiveness’ that demonstrates the power of video.
Agenda:
Introduction
By Bill Gash, Regional Sales Director, Ooyala and Chairman, IAB Video Council
The Future of Video Content Convergence
The central role of video in building direct consumer engagement strategies for brands as multi-channel media owners is taking shape - for marketers, video content convergence is the name of the game, but what’s involved and where’s the business case for branded content?
By Keith Johnson, brands2me, Author of Business Insights report on ‘The Future of Video Content Convergence’
Case Studies Around Video Advertising Effectiveness
The results of three case studies carried out with .FOX Networks, VideoEgg and VivaKi, that demonstrates the power of video over time, its value compared with traditional display, and why pre-roll may not be the dominant video advertising format for long.
By Toby Crisp, Marketing Solutions Manager at comScore
Q&A
