Antony Mayfield, social media expert at iCrossing speaks at ChangePlayBusiness on 29/30th Nov
Event Info
Description
Antony Mayfield will be one of the experts advising small creative business during a new design-led workshop, which uses techniques of play
together with serious business strategic thinking to transform both existing
and emerging businesses. Working in eclectic teams and “buying” the know-how of people like Antony, who are at the forefront of new business thinking, you will be transforming new ideas into
feasible action plans.
Want to play? Join us at Change
Play Business on 29th Nov (6.30pm – 9pm: evening reception and presentation
by Martin Raymond, The Future Laboratory) and 30th Nov (9-5pm, one-day
workshop) at the ICA, London, SW1Y 5AH or start the debate on our LinkedIn
group
Warning: This programme will address
challenges of new business thinking including innovation and exploitation of
IP. This may affect your ability to question your market, your management
processes and business strategies. We do not recommend this game to businesses
and people that have an allergy to change, to collaboration and to co-creation
models.
BOOKING NOW LIVE! Reserve
your place.
The programme is organised in partnership with the Centre for Competitive
Creative Design, an interdisciplinary partnership between LCC (London College
of Communication) and Cranfield University and supported by Finers Stephens Innocent , iCrossing and Business Link
