Seminar: Email - Putting the cutting edge back into your email marketing
Event Info
Description
Speed, cost and convenience have made email the primary weapon in the B2B marketer's armoury - but its cutting edge is increasingly being blunted by inbox overload, spam, image-blocking and database erosion.
This seminar will investigate how you can hone your email marketing to maximum effectiveness, ensuring it achieves its potential to engage with customers and nurture prospects.
Who should attend:
Anyone who is involved with B2B email marketing from strategic planning to creative content to deliverability.
Key learning points:
- Get the content and creative right - ensure you maximise open and click through rates
- Communicate and engage - target prospects and retain customers
- Effectively segment your data - deliver more targeted campaigns
- Analyse the success of your campaigns - demonstrate your successes to senior management
Programme:
1.30 - Registration and coffee
2.00 - Welcome and introduction
2.15 - Creative and layout to maximise click-through rates - Examining the 5 most common mistakes in email design and why they impact on click-through rates
John Bottom, Base One
2.45 - Best practice Prospecting communications - top tips on how to gain the most from your cold prospecting email and converting them into customers
3.15 - Coffee break
3.30 - Best practice customer communications - How to communicate with your customers to engage them through email communications
Mark Power, Concep
4.00 - Case study TBC
4.30 - Best practice deliverables - Top tips of gaining the best deliverables from your email marketing campaigns
Liz Woodbridge, Mardev
5.00 - Q&A with speakers
5.30 - Summary and Close
