Mobile Web and Apps World Forum
Event Info
Description
Following our sold out-standing room only event at CTIA Las Vegas, the next Mobile Web and Apps World Forum is being held at CTIA Enterprise and Applications in San Francisco
The growth of Mobile Apps has created a new, viable ecosystem which BusinessWeek calls ‘The App economy". Apart from iPhone and Android Apps, the Mobile Web is also being deployed in the form of Web Widgets from providers such as Google, Opera, AT&T, Verizon and JIL
Irrespective of the technology (Mobile Web or Mobile Apps), Mobile Applications are geared towards the Long Tail and they tend to convert a product or a service into a platform. Today, the Apps strategy is pervasive with software providers even chipmakers including an appstore as a part of their strategy. Apps developers are the main beneficiaries of the Apps strategy but its impact is widespread across the entire ecosystem.
As Americas longest running mobile web and applications event, the Mobile Web and Apps World Forum at CTIA San Francisco will explore the commercial impact of the apps strategy on the wider ecosystem
We will discuss these topics and more:
- Mobile Web and Mobile Apps – synergies and strategies
- Operator strategies – success stories and insights
- APIs (Carriers and Devices)
- Advertising, marketing and monetization strategies
- Social media and viral marketing strategies for Mobile Apps
- Mobile Web Widgets(Google/Opera and others)
- ‘Apps as a platform’ - The wider impact of apps - ex netbooks
- Content monetization through apps including games
- Deployment of Apps on multiple platforms
- Lessons from iPhone, Android, Windows Mobile, Nokia, Opera and RIM deployment VCs and investment for Mobile Apps
Who attends?
Third party developers (web and mobile), content developers and creators, mobile operators, online retailers, media outlets, internet/mobile marketers, entertainment companies and content providers, investment & commercial banking, venture capitalist, ISP's, advertising agencies, billing and payment companies, brand mangers, user interface architects, consultants.
