Seminar: Demand generation - Don't let your online leads get off the hook
Event Info
Description
Fact: marketers who steward leads through an organised demand generation and lead nurturing process will out-perform those who just pass them to sales.
With increasing accountability for marketing spend, combined with greater need for measurability, how can you effectively manage your company's demand for quality leads, at low cost? And qualify, score, nurture and prepare them for conversion to sale?
Attend this seminar and hear practical experiences of how best to deliver an effective strategy, so you can:
- Make your website a more effective lead generation tool so you can deliver better qualified leads to your sales team
- Gain greater credibility within your business by delivering not only better qualified leads but useful insights into their interests and behaviours
- Create a programme that allows you continuous engagement with key prospects so you're always feeding the sales pipeline
Key learning points:
- How to measure and nurture leads smartly, so that you can increase revenues and maximise ROI
- How to define and score a lead so that you can judge their potential commercial value and adopt the appropriate strategy
- How to choose automation and technology effectively so that you have the right system for you business
- Be part of this half-day seminar and get an inspired insight into the current thinking on demand generation and then network with your peers.
Programme:
1.30pm: Registration and coffee
2.00pm: Welcome and overview
What's are the key elements of Demand Generation?
Joel Harrison, editor, B2B Marketing
2.15pm: Winning and nurturing leads in a web 2.0 environment
Warren Drumm, head of digital, GyroHSR
2.45pm: Measurable integrated lead generation techniques: the way forward
Zina Manda, director of Mardev-DM2
3.15pm: Automation and technology: how to choose effectively?
Antonia Edmunds, Director Client Relationship, EMEA Silverpop Engage B2B
3.45pm: Break - refreshments
4.15pm: Great Campaign - Now What?
Pete Jakob, marketing transformation leader, IBM
4.45pm: Case study
Adam Sharp, Clever Touch
5.15pm: Summing up and close
Joel Harrison , editor, B2B Marketing
