3rd Advanced Forum on Advertising Law
Event Info
Description
2010 is the year that marks an important turning point for the advertising marketplace with new restrictions on green claims and behavioural and online advertising. In addition, there are new regulatory developments including online trademark infringement, domain name abuse and product placement. This year, the advertising industry has its hands full with new and concerning legal issues. In this high-stake, rapidly moving arena, yesterday’s knowledge is simply not enough for today’s expectations.
Following the enormous success of the 23rd Annual Advertising Law conference in the US, hosted by our sister company American Conference Istitute, C5 is proud to present its 3rd Advanced Forum on Advertising Law, the only event of its kind bringing you the latest, the best and the most innovative international case studies led by in-house counsel:
- Kathryn Barrett Park, Senior Counsel, Advertising and Brand Management, General Electric reveals how to create an international green marketing programme in compliance with the restrictions
- Nina Kinch, Senior Counsel, Warner Bros. discloses how to manage advertising campaigns on social networking platforms by adopting fit-for purpose strategies
- Arndt Berger, Director EU Litigation, eBay GmbH discusses whether bidding on AdWords should be considered trademark infringement
- Bill Mordan, Senior Vice President and General Counsel, Reckitt Benckiser Plc. shares how to launch successful and cost-effective global advertising campaigns
- Johanna Pimentel, Director of Privacy EMEASA, Western Union demonstrates how to apply greater consumer transparency and control whilst engaging in behavioural advertising
- Justin Bass, Senior Counsel, Hutchison 3G UK Ltd. illustrates how to make defendable comparative advertising claims
- Yvonne Fern, Regulatory Counsel, T-Mobile shows how to converge mobile marketing with social networking sites to optimise online advertising
- Barry Matthews, Director of Legal Affairs, ITV Commercial uncovers the latest developments for branded content that both sponsors and advertisers should know
And many more!
This is a can’t-miss for leaders in the industry who want to engage in compliant marketing practices by implementing fit-for-purpose strategies to maximise opportunities, minimise risks and accelerate return.
Established as a market leading conference, C5’s 3rd Advertising Law Forum is a unique platform bringing you best-practice strategies to exceed advertising and business objectives whilst complying with the regulations on both a national and global scale. Benefit from international case studies, presentations and interactive panel sessions led by your industry leaders.
