Where Mobile Meets Media #2
Description
The world of traditional media is experiencing difficulty in matching declining advertising reveunes with the costs associated with production. At the same time, they're also facing the problem of the increasing fragmentation of audiences. A whole new world of social media is also emerging, the revenue models for which are, to say the least, unclear. With mobile devices all around us, games devices having ability to upload, sideload and download content, e-readers, iPads, this area is growing rapidly. And with some media owners opting for a paywall, this sector is dynamic.
Please join the Digital Communications Knowledge Transfer Network (DC-KTN) and Mobile Monday London at this evening discussion that will address these issues, and in particular, the likely future role of mobile in the creation, delivery and monetisation of media.
Russell Buckley from Admob will be chairing the session again. The panel will include Ulyssa Macmillan from the BBC, David Gibbs from Sky and Neil Johnson from Teletext. Further panellists tbc.
Venue is tbc. We'll publish details as soon as we have them but it will be central London.
