IAB Retail Forum
Event Info
Description
For most of the UK the internet is the first
stop for researching, comparing prices and hopefully making that final
purchase, with nearly half the adult population of the UK purchasing
goods online during the last quarter of 2009 (British Population
Survey).
http://chinwag.com/node/add/event
However,
we must remember that online can serve as an effective brand building
tool for retailers, enhancing the overall shopping experience. With
predictions that retail sales will return to growth in 2010, this IAB
forum aims to provide insights into current consumer behavior and show
you how internet advertising can not only drive sales for all types of
brands, but also establish relationships with your customers. Looking
at case studies from a range of UK marketers, we’ll provide you with
new and innovative tools to do this, ranging from social media to
display advertising and search to affiliate marketing. This event is
both for offline and online retailers.
Programme:
12:30 Arrival & Lunch
13:00 Introduction
Kieron Matthews, Marketing Director, IAB
13:10 The Customer Journey - Research by Yahoo
Nicola Ibberson, Retail Category Director, Yahoo
13:30 The latest in Affiliate Marketing
TBC
13:50 Mobile opportunities for the Retail sector
TBC
14:10 BREAK
14:30 Site Optimistation - ASDA and Fragrance Direct case studies
Peter Ellen, COO, Maxymiser
14:50 Video case study
TBC
15:10 Making the most of Social Media for the Retail sector
TBC
15:30 Q&A
