IAB UK: Search for Online Publishers
Event Info
Description
The world of Online Publishers is changing
dramatically but one thing remains the same: search is the gateway to
audiences. Are you sure your business is doing everything it can to
secure the right audience and maximise revenue from search?
Recent
IAB research into the use of search marketing by Online Publishers
identified a number of key techniques most publishers aren’t using that
could significantly increase revenue, such as PPC for subscription
sites, branding, ensuring a base level of SEO knowledge and identifying
tools to help plan content and measure success. In answer, the IAB
Search Council has produced a Search Toolkit for Online Publishers that offers useful techniques and tools to help publisher use of search.
Come
to this one-off event to receive a copy of the Search Toolkit for
Online Publishers, insightful presentations from some of its authors
explaining the techniques to increase revenue in more detail,
networking and a dee-lish free breakfast!
Speakers include:
Jack Wallington, IAB Search Council Chair
- the importance of Online Publishers looking to new search techniques
Colm Bracken, Group Search Manager, Microsoft market insights
- information about the publisher market to help marketers use search
Emma Frazer, Industry Head, Google
- search marketing techniques every Online Publisher should consider.
Daniel Wilkinson, Search Director, JellyFish
- Timeout case study explaining how to use PPC to generate revenue from a subscription site alongside an advertising model.
Q & A
Space
at this event is limited to publisher employees and to a small number
of people, so please register early to avoid disappointment.
Full
payment must be received at least 5 working days prior to event for
entry to be guaranteed. Full payment is due on receipt of e-invoice, if
cancellation is within 5 working days of the event the full amount of
e-invoice will be outstanding
