Local Social Summit: “Connecting with Consumers where Local meets Social”
Event Info
Description
Local Social is an invitation-only summit for leading media owners (directories, news, TV, radio and social networking), retailers and advertisers who are driving digital innovation in the local and social media space across Europe. We think this “local content meets social media” is an important area, and one that is under-explored. The conference will look to open up debate across multiple industry sectors. With a focus on what works and what trends are emerging as local and social media continue to change how consumers engage with brands, content and each other.
Summary of Schedule:
8:30 – 9:30 | Morning Networking
9:30 – 12:30 | Keynote & Morning Panels
12:30 – 1:30 | LUNCH
1:30 – 5:00 | Afternoon Keynote & Sessions
5:00 – 7:00 | Networking Reception & Drinks
Keynotes:
“The Opportunity of Social Media”
“Making sense of the networked audience: The case of Facebook”
Panels:
- Local Search & Monetisation – The View from Europe
- Local Gets Social – The Impact of User Generated Content and the Promise of Real-Time Search
- Social Media Marketing – The Rules are Changing
- Mobile – The Future of Apps is Bright
Lab: What does the Perfect Local Media Company Look Like in 5 Years Time?
Speaker will include:
- Andrew Burke, CEO Amino Technologies
- Dr Bernie Hogan, Research Fellow at the Oxford Internet Institute
- Greg Sterling, Internet/Mobile Analyst
- Jonathan Ewert, Co-Founder Skepsis Group
- Seb Provencher, Co-Founder Praized Media
- Sokratis Papafloratos, CEO TrustedPlaces
- Dave Ingram, CEO Brownbook
- Felix Petersen, Founder Plazes.com (Nokia)
- James Brown, CTO Cloudmade
- Paul McCrudden, of the #6weeks project fame
- Simon Greenman MD – Online, European Directories
